The digital marketing world is evolving continuously, and that is giving rise to a variety of trends. There are some which you might have already adopted, and others which you are completely unaware about. Nevertheless, it will be difficult to discern which social media trends to follow and which to disregard.
To make your life easy, we have compiled some of the best and biggest brand and digital marketing trends, which will be easy to follow. Here are the ones that will have the largest impact in 2022 and beyond. Take advantage of these trends to stay ahead of the competition, and ace your marketing goals in a dynamic and competitive place. Let’s get started!
Some branding fads are fleeting, and they fade away almost as quickly as they emerged. However, social conscience in brand marketing will always be important. Consumers today want to believe that businesses care about the same issues as they do. They want businesses to be more environmentally conscious and to prioritize diversity, inclusion, and opportunity. To create trust and loyalty, modern brands must demonstrate that they care about people as much as money. For example, the brand marketing vision of IKEA. This is one of the companies striving for a more sustainable future. They conserve water in their businesses, install solar panels, and purchase all of their cottons from environmentally friendly sources. Make your brand marketing strategies people and environment-friendly, to chart a new success for your business!
We’re looking forward to seeing more companies invest in CRO. Conversion Rate Optimization is the process of making small changes to a website or landing page to increase conversion rates. It goes beyond basic split-testing or A/B testing to design and implement a system based on data analysis, multivariate testing, and user input to improve campaign results. Even a slight increase in conversion rate can make a significant difference in your bottom line. Increasing your conversion rate from 1% to 2% may seem insignificant, but it essentially doubles your revenue from the same campaign effort. Moreover, on mobile, the average conversion rate is 1.53 percent against 4.14 percent on desktop. Therefore, it is ideal to improve the mobile website experience to boost your business.
Businesses are aware that social listening assists them in better understanding their customers’ changing preferences and avoiding public relations disasters. Social media is a treasure house of data and insights, hence businesses must utilize the platforms to refine their social strategies. And, because of the proliferation of social listening tools, anyone can now gain access to these insights. Social listening has made its way into every marketer’s plan due to the ease with which you may tap into social chats to glean valuable insights. You can learn a lot from social listening, from determining the impact of a social media campaign to determining how people perceive a business.
Modern marketing is more conversational than ever before. People want it that way, therefore brands are catering to their needs. Conversational marketing allows marketers and customers to interact on a more personal level. This, unlike previous methods, is available across various channels, allowing brands to meet customers on their terms, devices, platforms, and timetables. Conversational marketing tries to improve user experience by using a feedback-driven strategy that encourages greater engagement, loyalty, and sales. Chatbots, customized videos, tailored emails, and virtual selling assistants are some good examples of conversational marketing strategies used by businesses.
It’s no longer about the number of followers when it comes to influencer marketing. It is also about relatability and engagement. Influencers come in a variety of sizes and shapes, ranging from nano influencers with a few thousand followers to famous influencers with millions. Working with micro-influencers can be incredibly advantageous for small enterprises with a restricted budget. Despite having a modest number of followers, they usually have a very active audience. As a result, they can assist you in lowering your cost per conversion. Unlike other influencers, they do not charge as much for marketing initiatives. Micro-influencers, individuals with fewer than 25,000 followers, have the highest impact, with an engagement rate of almost 7%, according to Later Blog.
Today, and for the next few decades, video marketing is going to be one of the most crucial marketing trends. According to a Biteable survey, 61 percent of marketers consider video to be “very significant or extremely vital” in their marketing approach. Don’t just think of YouTube when we talk about video marketing. With video marketing, there are numerous strategies to increase engagement. On Facebook, LinkedIn, or Instagram, for example, you can post a video or start a live broadcast. Video is a helpful channel for repurposing and republishing old content, as well as vice versa. Consider converting a piece of content, such as a blog article, into a video, and you will thank us later! Source
In recent years, interactive content has become one of the most popular digital marketing strategies. Quizzes, polls, embedded calculators, customizable templates, augmented reality ads, virtual tours, Livestream shopping, and 360-degree videos are all likely to see a shift away from traditional text-based content into dynamic, engaging content that provides users with an immersive experience. Interactive information is more remembered, interesting, and likely to produce results. It appeals to consumers because it makes them feel more connected to brands. To provide a better consumer experience and a consistent brand message, use omnichannel content marketing across numerous platforms such as social media, apps, and email.
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